This 16-page booklet was created for Toronto Dog Moms members to use as a “passport”. This passport unlocks goodies at local dog-friendly bars and pubs. The final design was to have a clean, modern, yet playful energy that is cohesive with the brand's online identity, featuring cool, neutral browns and bubbly typefaces. Each location had their own page with their exclusive offer, opening hours, address, and other details, designed to be neat and legible while subtly imitating the layout of a passport page. The remaining pages include information and guide pages. As well as a redemption page on which the members can collect their stamps for the locations they visit.