Nature's Candy was seeking cohesive branding and advertising design that reflected their coastal location and playful vibe. The client was set on incorporating a swoosh element in the logo to represent a branch, with candy and fruit appearing to sprout from it. Building on this concept, I developed a logo the client loved, along with a pastel, vintage-inspired visual identity.

The project included font selection, a curated colour palette, a custom brand pattern, promotional poster design, loyalty and business cards, and mockups for potential takeaway cups to demonstrate how the branding could extend across packaging and in-store materials.